St Moritz Hotel and Spa North Cornwall

 

PRESS RELEASE – 03 MAY 2007

NEW LUXURY BOOSTS RENAISSANCE OF THE SOUTH WEST

Timely £13.5m St Moritz Hotel development brings major economic boost

Over 75 years ago, thousands of people used to make an annual pilgrimage to the Cornish coast as their much needed escape from the daily stresses of urban life. Packing up beautiful cars with children, dogs and trunks, year-on-year they would drive for anything up to eleven hours to reach their final destination – the renowned St Moritz Hotel.

There they would discover unsurpassed personal attention, award winning gastronomy, luxurious décor and all the glory of the beaches and surrounding countryside. Now, with an ongoing renaissance of the South West, ever improving travel links and a growing concern for our carbon footprint, the complete transformation of one of Cornwall’s best loved hotels will recreate this original feeling and return the St Moritz to its former glory, reviving the reputation and standards of the original hotel within new state-of-the-art surroundings.


Situated above Daymer Bay in Trebetherick near Rock, with uninterrupted views out across the mouth of the River Camel to Steppa Point, the new £13.5 million St Moritz will be the first purpose built, luxury hotel in Cornwall for over thirty years. The new hotel design comprises 48 hotel bedrooms made up of 16 suites and 32 double bedrooms. Also on site will be one of the most luxurious global spa concepts, a fully fitted gym, a large restaurant and external dining deck, a bar, lounge and coffee lounge, a games room, full leisure suite and large, open landscaped gardens. The new hotel will complement the much loved St Moritz Villas which are situated next door and visitors to the villas will also have unlimited access to all of the hotel’s facilities.

A local team of over 40 fulltime, year round staff will be recruited and trained to the very highest standards of service based on the heritage of the original St Moritz, and a local ‘deli’ will be situated onsite selling the very best local Cornish fare including organic breads, fresh fish from Padstow harbour, fruits, preserves and wines. It is expected that the local economy will experience a boost of around £1.3 million per annum as a direct result of St Moritz and its high spend clients.

The new St Moritz is the brainchild of brother duo Hugh and Steve Ridgway. With over 25 years of high level management and property experience, Hugh is the day-to-day Managing Director and developer for the site and will continue this role into the running of the hotel. As Chief Executive of Virgin Atlantic Airways, Steve brings a wealth of marketing, project management and brand building expertise and both are highly passionate about the new concept and what it can deliver for investors, guests and the local economy.
To recreate the careful ambience and glamour of the St Moritz heyday mixed with the most contemporary concepts in design and luxury, Hugh and Steve have enlisted a specialist team of South West based experts.

From Charlestown, Cornwall, the architects, Alan Leather Associates is an award winning consultancy with a growing reputation for environmentally sustainable projects. The stunning, Hamptons inspired interiors will be crafted by Absolute Design, the Falmouth based company behind Jamie Oliver’s Fifteen Cornwall. This will be the first time the agency has undertaken a whole hotel concept and to complete the design team Mike Nelhams, the Curator of Tresco Abbey Gardens will work together with internationally renowned garden designer John Moreland to create the plush sculpted gardens.

Hugh Ridgway says, “The original St Moritz Hotel was created by a passionate local entrepreneur called Mr Underwood in the 1930s. He was continually pushing the highest international standards of luxury, service and catering and in its heyday, the St Moritz had an unrivalled following amongst the elite of society including politicians, Harley Street consultants, the leading city bankers and film and entertainment stars. As a team we are extremely passionate about recreating the original glory of St Moritz with the very best of contemporary design and luxury. We are steadfast in our resolve that the hotel, its staff, and its produce will undoubtedly be a market leader in the new renaissance for Cornwall and the South West.”

Issued on behalf of St Moritz Hotel by Nectar Events & Publicity. For further information please contact Juliet on Juliet@nectar-events-publicity.com  or 07710 344101 or Rhona on 07740 410052